Author: Heather R.

Concept Design: What It Is and Why It Matters

An excellent design concept is the foundation of good design.

Your concept is the lead way, framework, and direction to solving a problem and making design decisions.

It’s your project’s DNA.


What is concept design?

It’s the idea, thinking, logic, and reasoning behind your design. A concept design models, forms, and shapes the implementation of a new approach, idea or abstraction.

This design stage is creative and confirms product requirements. It’s typical of models, illustrations or drawings.

According to FORA’s, a Danish agency, ‘Concept Design – How to Solve the Complex Challenges of Our Time’ publication, concept design is the solution to a problem that’s yet to be solved or has been solved unsatisfactorily.

An ‘outstanding concept’ is the key to developing a popular or famous design. Design concepts can either be verbal or visual or both.

The words used to describe a concept include its verbal aspects while visual aspects often comprise a particular color scheme or image. Concrete visual concepts lean towards sending messages. It’s also drawn from verbal concepts.

From an engineering perspective, according to a study published on science direct, it’s an industrial production or manufacturing facility’s hypothetical design.

Concept design takes place before the actual design phase but after the following stages:

  • Feasibility studies
  • Appraisals of options
  • Preparing project briefs

The design concept includes ‘scheme design’. The stage of designing concepts include developing the following:

  • A strategy for planning
  • The actual design concept or idea
  • A cost plan
  • Outline specifications
  • Accommodation of schedules
  • A strategy for phasing out and programmer
  • Options for procurement
  • Construction logistics and buildability

Concept design also involves designing the following:

Concept design converges experiences, interactions, strategies, and processes. It’s the meeting point of knowledge, people, services, products, profitability, and processes with endless possibilities and vision.

Every design concept is represented on the canvas as a unique color.

Whether you’re an artist, a planner, a graphic designer, architect, or product designer, the success of your designs depend on your design concept.

Here’re four benefits of this stage of design you should know.

4 Importance of Concept Design in the Design Process

  1. Solves Big, Complex Problems

Concept design solves complex problems or puzzles. Design projects have objectives and goals that define the success of any given project.

Every project has a list of wants and needs to be met. With an estimated timeline, a budget and a site, the requirements of a project are met. Concept design offers all these requirements.

  • It’s the Foundation or Pillar of a Project.

A concept design is the DNA of your project. It gives a general or big picture of the project’s idea. Ranging from a schematic design from the initial phase of design to construction or the actual design stage, it indicates the general design intent.

Design concept offers direction for all members of a project team.

A cohesive and unified design concept is the key to easier decision-making in the future of a project. A well-thought-out concept design summarizes a project. And, it saves you thinking later because project requirements and major decisions are already met.

What’s left to do later is following the laid out plan. Nail down your design concept and follow it to minimize the risk of developing a project that lacks consistency and flow.

  • It Ensures Customer Needs are Met

Customer needs are met at the conceptual design stage. The performance of existing products and competitive offerings are reviewed to ensure the concept offers an improved solution to an existing problem.

According to the American Society of Mechanical Engineers, concept designs that don’t meet the needs of customers, hence not ideal for a commercial future, must be halted.

  • Allows for a Practical Feasibility of Creating Different Concepts

As a designer, you must consider the practical feasibility of creating multiple concepts. Compare the approximated costs of creating, manufacturing and promoting the end product with its likely value to customers and the price it can attain.

Technical feasibility ensures that you can create and manufacture the product using existing resources and skills. Is it feasible to finish the design project within a specified timeline? The feasible timeline should give you enough time for a competitive advantage.

  • Helps Determine a Project’s Technical Stretch

According to the Synthesis Engineering Services, concept design can help you determine your project’s technical stretch.

Do you have to invent something new for the design concept to work? Can the technology you have to meet all the performance objectives or goals of your concept?

If you don’t have the necessary technology, developing new ones could delay your entire design project. Find alternative technologies you can still use to deliver similar outcomes.

For instance, if a customer orders a coffee table, you may need specific tools for your woodworking job. Invest in versatile, compact and highly portable woodworking tools you can use to achieve your project goals.

However, if you’re working on a unique project, buying a new planer may not be financially viable for your business. In such a case, consider finding an alternative tool in your toolbox that can still help you achieve the same results.

  • Supports the Determination of Design Costs

A high portion of design costs, according to a PTC (a design software company) survey, are determined during the phase of conceptual design.

About 61% of the total costs of running a design project are committed to the concept design phase. 71% of the total costs are determined at the end of the conceptual design stage.

Therefore, smart decisions are required during this phase to prevent wastage of money committed prior to the commencement of detailed design or development.

Other benefits of concept design include:

  • It’s the foundation of the design and engineering process and thus determines its success
  • It offers clarity of a product’s potential functionality and its intended application or use
  • Prevents problems that may arise later on during the design phase
  • Helps develop a clear user interface for easy interpretation and understanding
  • Gives a description of various user roles and detailed requirements for a better understanding of a project
  • Allows you to consider current materials and trends, including the views of users
  • Reduces the costs and time that goes into achieving project results
  • Streamlines the design process to eliminate repetitive tasks

Are you looking for hybrid saws to help work on your customer orders after completing the design concept of a dining table or kitchen cabinet? Visit to check out hybrid saw reviews for the best woodworking tool for you.

Designing A Bathroom 101

Apart from being one of the highly functional rooms in the house, the bathroom is an amazing sanctuary. You need to make your bathroom aesthetically appealing, relaxing and a clean space where you can take a refreshing bath. Today, there are incredible design options that help you to make this space comfortable, safe and beautiful for all.

From up to the minute washings, stylish towel bars, luxurious essentials, and soaking bathtubs, you will be overwhelmed by design options. Remember, you can choose rustic, minimalists or modern accessories to accentuate the bathroom. When designing your bathroom:

Choose quality accessories
Bath accessories play a significant role in making your bathroom one of a kind. Apart from the functional aspects of different accessories, always settle for quality designs. Consider the style, type of materials used and the aesthetic value of the products you settle for Whether it is the curtain ring, bath mats or toilet brushes, consider products from leading brands. Think of stainless steel, glass and teak accessories among other quality options. Settle for nothing but high-quality bathroom essentials for a stylish bathroom. They make the space inviting, useful, safe and relaxing in every sense.

Get the Best Faucets and Sinks
Sinks and faucets set the tone of your bathroom. Go for quality, stylish and modern or rustic sinks based on your preference. With endless options to choose from, you should pay attention to faucets and sinks that are:
– functional
– sets the right tone in the room
– gives the bathroom an ideal look
– features a great design for safety, efficiency in the room and creates the design look

Types of Bathtubs to Buy
Bathtubs also enhance the elegance in the bathroom. Depending on the available space in the room, you have plenty of designs to choose from. You can consider Classic clawfoot tubs, Exotic bathtubs, Freestanding bathtubs or Shower enclosures (made from Moroccan pigmented plaster, lime plaster and cast concrete among other modern materials). A black bathtub is also ideal if you have enough space in the room When choosing bathtubs, there are unique styles that also add an incredible tone, mood and creates a relaxing atmosphere for that refreshing bath.

For your bathroom floors, porcelain tiled floor is the best. It is stylish, it has a rich appeal, provides a solid feeling and it is waterproof. In the bathroom flooring world, porcelain tiles look and feels great yet it doesn’t break your budget. A rule of thumb is to choose tiles and a floor plan that fits in the available space for enhanced aesthetic appeal.

Styling Tips
Styling also is an important part of designing your bathroom. You need to Have a good arrange and you can incorporate natural elements such as flowers and coral pieces in the room. Style your bath tray by keeping it minimal Have a range of stylish accessories, brushes, towels, and mats Scented candles are also a plus in the bathroom. Apart from the beautiful ambiance that the candles create, they also offer therapeutic benefits. The candles encourage the body to relax and calm down after a long busy day. The sweet scent also enhances your shower or bath experience. Similarly, the candles produce a beautiful scent that makes the atmosphere truly beautiful, neutralizes bad odors and with unique colors that make the room inviting.

Details Of Pool Tables To Look At When Buying

Purchasing a pool table so you can play at home is one of the best ideas that provide you and your home visitors with the best entertainment you deserve. They are suitable majorly complimenting the idea of going to a pub or a club to play a pool game with your friends where instead you can invite them to your home to enjoy your moments with some drinks to perfect your entertainment. Despite this, a well and high-quality pool table with all the necessary pool accessories enable you to enhance your game that is stress-free and leisure-friendly. Considering that implies that before the entire process of acquiring a pool table most important features and tips have to be taken into account to ensure that the best and high-quality one is obtained that meets all the necessary pool requirements.

The essence of all this explanation that entails acquiring a high-quality pool table is to also obtain the ones with high durability and the ones that allow for smooth and perfect ball rolling to enhance the game. Among the features and tips that need to be taken into account before the purchase process are as follows.

Slate is an important feature to be checked on before the purchase of the pool table. The best pool slate is the one made of a diamond honed surface and ensures that if it comes in a three-piece slate ensure and enquire well if it is matched. And the one that is 3/4 of an inch thick is highly recommended.

Checking on the surface level of the pool is also another primary feature that needs to be considered. For proper play, a level surface is a factor that must be ensured to correct and is achieved through adjusting them for those that are adjustable or the use of standard playing cards to be used if not adjustable. Frequent movement of the pool from one place to another leads to pool fall out of level.

To ensure the best surface, felt pool surface should be glued and screwed into place. Deep glue should be enhanced to facilitate a lasting surface. Ensure that the wool content of the felt should be a bit thick for its durability. The quality felt is usually 80 percent wool and 20 percent nylon.

The railing and cushions must also be taken into account to facilitate enhanced durability and proper game. The rails of the best pool should be well-crafted ones from hardwood which will ensure reduced vibrations will occur during ball contact. These rails also should be high-pressure laminate for the ones that have got laminated surface. Canvass backing is the type of the material the pool cushions should be made to enhance their compatibility with the rails.

The six pockets of the pool should be made of a soft rubberized plastic that will reduce its cracking caused by the regular entry of the ball onto it Also, check on the warranty as a customer for your own protection. High-quality pools should have a lifetime guarantee. All these are the basic requirements that are strictly required to be considered before acquiring a pool table that will suit your basic pool requirements for longer and a prolonged period of time.

Welcome to the Federal

Federal Design House is an Ottawa-based design service consultancy. It was born with the intent to branch out creatively and explore alternative views and aspects of design.

Federal Design House offers its clients a wide range of design-based expertise, from concept generation right through to mass manufacturing. We will work with your company to help design and develop unique, smart, innovative and beautiful solutions for your desired product or service. In parallel to developing a product or service, we can work with you to develop your brand or image, define and execute user testing, or conduct research. Developing the whole user experience ensures that your product or service is used correctly and efficiently.

We are here to help make your product and company a success. We’ll work alongside you throughout the process to ensure that your needs are met and that the end result is amazing.

May 2020
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